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you want to

know how to BRAND better?

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Activities included in this book:

  • Self -Assessment

  • Brand Building

  • Career Goals

  • Team Building

...and LOTS of resources!

Thanks for stopping by. I'm excited to share my newest project with you, my book, Branding is a Big Deal: How to Identify, Market, and Attract Purpose Driven Opportunities. 

The concept of this book came to me after many with conversations with friends, family, coworkers, and clients who felt like they had reached a ceiling in their career and/or business. They were frustrated, depressed, angry, confused or sad and felt like they were forced to settle for “the cards they were dealt” because nothing worked.


While coaching these individuals, it saddened me how many were unable to identify their greatness because lacked confidence and feared rejection. But once we collaborated, we were able to uncover their hidden talents, define their brand identity, and create documents that highlighted their “superpower”.  Shortly thereafter, they gained a new sense of confidence, increased their faith, attracted the masses, aced interviews, and successfully acquired opportunities that were meant for them.

BRANDING IS A BIG DEAL educates its readers on how to gain a competitive advantage within the global market through storytelling and selling, how to create resumes that are compatible with company Applicant Tracking Systems resumes and match them with engaging cover letters, and so much more.  Whether you are unemployed, re-entering the workforce, changing careers, or starting your business and need help discovering your brand identity and creating customized marketing tools, this book is for you…or someone you know. 



Crystal Chisholm, CDR, CPRW

Author, Speaker, Career Development Trainer

Certified Diversity Recruiter

Certified Professional Resume Writer 

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